Ariete's

Marketing Tips

7 Tips for a Successful Postcard Mailing:

1. Define the Goals for Your Campaign

Defining a specific goal for your mailing helps you direct your

campaign and track your results. (i.e. campaign goal - # of

phone calls from new leads, or increased web traffic.)

2.  Pick a Target Audience

Speaking to one audience at a time allows you to address their

specific needs and maximize your mailing response.

3.  Use a Good List

A truly qualified, targeted list might be smaller or cost a little bit,

but you won't waste money on printing and mailing and your

campaign results will be higher.

4.  Be Brief & Eye-Catching

There is only a little space to say a lot - but don't be tempted

to clutter your card.  Keep it brief and visual - use pictures,

headlines, a few bullets, an offer and a call to action with

your contact information.

5.  Have a Motivating Offer

When you know your target audience, make an offer that

is ispecific to them.  Make it time sensitive and give them a

incentive to follow through.

6.  Have a Call To Action

Don't forget to tell your audience what you want them to do,

like Call Now!  Visit our Website!

7.  Have a Follow Up Plan

Your postcard mailing will generate leads, but you need a plan

to convert those leads into sales.

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