About Ariete Consulting
An interview with the principals from Ariete...
Why should a small business owner choose Ariete Consulting to help them meet their marketing objectives?
Ariete is focused on results! We start small and ensure you have a solid foundation that can support your business growth. We work on what will make the biggest impact for you. We understand the value of message and brand but only as it applies to effectively reaching your target market and we make sure it is aligned with a solid strategy that produces measurable outcomes.
What is the biggest challenge Small Business owners face?
Small business owners are overwhelmed! They tend to push forward without recognizing all the parts of the puzzle necessary to effectively market and sell their products and services. They also believe that technology is just too complicated and expensive and thus they often expend their energy and deplete their budget without producing the results they want.
Ariete's start small :: choose wisely method helps identify the missing puzzle pieces. We develop unique ideas and affordable approaches, prioritize where to start, and propose a grounded path forward that takes into consideration your budget, staff and time constraints.
Why did you two decide to work together?
Dana and Mary have been partnering together unofficially for some time. Dana brings a profound understanding of the marketing and sales challenges that small business owners have and she is brilliant at designing tactics and campaigns that effectively target, reach and convert an audience. Mary has a unique ability to take exciting concepts and turn them into reality by teasing out the big picture into workable pieces that can be completed and produce measurable results. She makes technology accessible and understandable for the small business owner.
Blending these personalities and skillsets allows us to discover with our clients "What Is Possible?"
Mary & Dana, what do you love about working with small businesses?
We are small business...we know what it takes to be an entrepreneur -- a unique mix of courage, passion and a little bit of crazy. We know, because we've done it ourselves. Being the boss means wearing all the hats - operations expert, worker bee, marketing guru, plumber...you name it!
Not many people have the gusto to follow through on starting their own venture. Fewer still have the guts to do what it takes to make it work. It can be lonely at the top - and overwhelming.
At Ariete Consulting we applaud your moxie and support you in achieving the success you deserve!
Dana Jessup
Dana Jessup has been a small business owner for over 14 years and knows what it takes to develop creative and effective marketing on a shoestring budget. She has developed business strategy and marketing plans for start up companies, non profit organizations and small businesses. She has formulated plans to increase brand awareness, increased online presence and designed business communications for various companies in the fields of travel, education, food services, legal services, software, renewable energy and health care.Mary Camacho
Mary Camacho has been helping people navigate the complexities of the Internet since the mid-nineties. Her background as a business owner, experience in Finance and Operations, and her education, including a Master’s Degree in Media and Culture from the University of Chicago, have given Mary the expertise to work with businesses and direct them on the best ways to create their professional online presence. Through her software and web development firm JoyaTech Solutions she is a partner in Ariete Consulting. Mary brings the technical expertise required to market in a Web2.0 world.